UKTV continues making moves in its international expansion strategy. The British company announced the addition of Lucy Roberts and Francesca Newington to its global acquisitions team, a key area for expanding its catalog with content from various markets.
Both executives will report to Karin Marelle, head of the division, at a time when competition for content is intensifying amid the rise of streaming platforms. The goal is clear: to strengthen the company’s ability to identify, negotiate, and secure rights to international productions that appeal to its audience.
The move reflects an increasingly pronounced trend in the audiovisual industry, where traditional broadcasters are seeking to expand their reach beyond their borders and diversify their offerings. Focusing on global acquisitions provides access to proven formats and accelerates content renewal without relying exclusively on in-house production.
