This week, during Annecy and MIFA 2026, the established children’s franchise Plim Plim announced a significant consumption metrics across global digital distribution platforms. On YouTube, the 2D animated property generated over 2 billion monthly views and averaged 68.3 million daily views. The channel reached 46.3 million subscribers and accumulated 75.9 billion total lifetime views, with 18.5 billion of those views occurring in the preceding 12 months. Additionally, the property’s monthly watch time on the video platform exceeded 131 million hours.
Beyond video streaming, the brand maintained a strong presence on social media and audio networks during the same period. The official TikTok account registered 5.1 million followers and a monthly reach of 49.5 million, while its Facebook page had 3.5 million followers and a 5.1 million monthly reach. On Instagram, the franchise reached 954,000 users monthly with an audience of 587,000 followers. The musical content also drew 3.5 million listeners and 32.9 million streams on Spotify, alongside 1.6 million listeners and 14.1 million streams on Amazon Music.
The IP, targeted at toddlers and preschoolers, featured a central hero character accompanied by a group of peers—Nesho, Bam, Acuarella, Mei-Li, Hoggie, Tuni, and Wichi—alongside their preschool instructor, Ms. Arafa. The production catalog encompassed over 450 musical videoclips, regular episodes, and themed specials distributed in multiple languages. The content focused on early childhood education, utilizing music and narrative sequences to encourage play-based learning, socio-emotional development, environmental awareness, and the establishment of healthy daily habits. The programming was also structured to function as an educational resource for parents and caregivers.
The established Argentine animation company Spiritum, by Guillermo Pino, the creator and owner of the franchise, recently showcased these audience figures and project developments during its participation in the 2026 edition of the Annecy International Animation Film Festival and its corresponding MIFA market. Industry professionals and partners seeking further information regarding the property were directed to contact the studio via info@plimplim.tv.
