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YouTube vs TikTok: the battle for global audiences

The war for digital video dominance has entered a new phase. For years, YouTube was the undisputed giant of online audiovisual content, accounting for nearly half of all global interactions. However, the rise of short… 

Vertical microseries: from Asia to global mainstream

What began as a digital curiosity in China and South Korea is now establishing itself as one of the biggest transformations in the global audiovisual industry. Micro-dramas (short stories, lasting one to three minutes per… 

FAST & AVOD: APAC leads business extension

The global audiovisual ecosystem is undergoing a profound transformation driven by the rise of advertising-supported streaming (AVOD) and Free Ad-Supported Streaming Television (FAST) channels. What began as a free alternative to the subscription model has… 

CTV: automated aggregation, especially in Asia

The connected television (CTV) ecosystem is undergoing unprecedented expansion on a global scale. Driven by the growth of Smart TVs, the consolidation of AVOD and FAST models, and advertisers’ shift towards premium digital environments, CTV… 

Shoppable TV: content meets retail for fresh incomes

The phenomenon of Shoppable TV is transforming the relationship between entertainment and commerce on a global scale, with Asia positioning itself as its most advanced and dynamic epicenter. This model, which allows viewers to purchase… 

Bundling, the future of SVOD business?

The bundling model, which groups multiple streaming services under a single subscription or interface, has become one of the pillars of the digital transformation of entertainment in Asia, a region where technology adoption and competition… 

Telefé de Argentina, nueva etapa

El holding de medios argentino, liderado por Gustavo Scaglione, anunció la adquisición del paquete accionario total de Telefe Argentina a Paramount. Con esta operación, Scaglione consolida su grupo como el más importante del país. El… 

Mattel diversifica su negocio para expandir sus IPs

Mattel Studios está acelerando su lista de producción de cine y televisión, aprovechando el éxito de la película Barbie de 2023 para atraer a socios creativos de primer nivel. Robbie Brenner, Presidenta de Mattel Films,… 

Dori Media at MIPCOM: long-term international strategy

CANNES – Dori Media is concluding MIPCOM 2025 with several positive international sales announcements, reflecting its sustained focus on exporting successful formats. The company reported closing multiple deals for content originating from production partners Kuarzo… 

OGM Pictures highlights «Reborn» at MIPCOM 2015

OGM Pictures hosted a press event at the Majestic Hotel during the second day of MIPCOM to present its new drama series, Reborn. The presentation, which detailed the show’s focus on character-driven narratives, featured actors…