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Prensario: New Market, New System

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Since this year, Prensasrio International stops developing its traditional print publications, generating for the events, a new hybrid system based on three products: PrensarioZone, a themed website as the main development, with microsites instead of… 

TF1 and M6 discuss with France TV its exit if they merge

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After the announcement of the proposed merger between the TF1 and M6 groups, the France Télévisions group expressed its wish, if the merger is completed, to divest its equity interest in Salto (the subscription video… 

YouTube launched AVOD service

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YouTube launched the ability to stream full seasons of TV for free via an ad-supported video-on-demand service. According to the company, people were choosing to experience its service on a big screen with friends and… 

Europe: state of TV, SVOD race and pandemic boost

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Europe has been experiencing a strong presence of US-based OTTs, whilethe toplocal players are making great efforts to compete within the region. Pay TV remains stable as a leading source of news and entertainment.Prensario analyzes… 

Azteca returns to melodramas with A day to live

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With a focus on drama and stories from Latin America, TV Azteca highlights its offer at MIPTV 2022. One of its series that heads the offer is A Day to Live, an anthological production of… 

GoQuest expands in all business

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Since the appointment of Mikaela Pérez as the head of sales for LatAm, Spain and US Hispanic by the end of 2021, GoQuest Media (India) has reinforced its position in those regions and started to… 

TelevisaUnivision highlights Heartless

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The leading Mexican production company and broadcaster in melodramas, TelevisaUnivision, highlights its new line-up of dramas in the market, with a strong emphasis on the adaptation of the Colombian soap opera La Dama de Troya.… 

ZDF Studios, a new beginning

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Since April 1, ZDF Enterprises has become ZDF Studios. This strategic step is much more than a change of name, it’s the confirmation that ZDF’s international business has transformed into a full-equipped global unit covering… 

Wulr and ScreenHits TV to deliver FAST channels

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Wurl, a leading company in powering streaming TV, partnered ScreenHits TV for the global distribution and monetization of FAST channels. Launch begins in the US, UK, Germany and Latin America as part of the curated… 

Rai Fiction taps into younger audiences

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Maria Pia Ammirati, head of drama at Italian pubcaste Rai, describes to Prensario the good moment of the Rai Fiction division, consolidating its existing partnerships and adding new ones to have the best international coproductions… 

Calinos still highlihting Our Story

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The line up of products that Calinos shows in the market includes the romantic drama Our Story, the series was produced by Med Yapım. Our Story is one of the highlights of her catalog. The… 

The Streaming War: from the screen to advertising

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By Alejandra Moreno, Head of Marketing, JCDecaux – Brazil To win the “Streaming War”, OTTs not only need good content, but also good promotional campaigns. Alejandra Moreno, Marketing Director of the global outdoor advertising leader… 

FRAPA: how to safeguard your format

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Format Recognition and Protection Association promotes at MITPV a key document for the global market: the 10 steps to protect your format, including tips that will help content producers to safeguard their creations. First, Write… 

Four companies confirmed Ukrainian pavilion on MIPTV

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Four of Ukraine’s leading media companies, Starlight Media, 1+1 Media, Ukraine TV Channel and Film.UA Group, are jointly participate in MIPTV in a national pavilion, which was donated by the organization, RX France. In addition,… 

Is FAST the perfect cure for subscriber fatigue?

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By Laura Tapias, VP America & Spain, Applicaster While some attention continues to be dedicated to the growth of Netflix, Disney+, who recently announced the addition of AVOD to its offering, and other popular subscription… 

Banijay: ‘We are always looking for the next hit’

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With nearly 200 unscripted titles launched by some of its 120 labels last year, Banijay is a leader in the entertainment field. The group, which also promotes a catalogue of +120,000 hours through Banijay Rights,… 

Universal Cinergia to celebrates its 10th anniversary

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Liliam Hernández (CEO) and Gema López (COO) will celebrate the tenth anniversary of Universal Cinergia next May with a great event. The company, which in its beginnings was known as Universal Labs, a post-production company… 

Unifrance: Recognizing French content

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Unifrance presented the TV Export Awards winner, as well supported five new French series at Series Mania 2022. Hervé Michel, Vice President of Unifrance, and Sarah Hemar, Deputy  Executive Director of Unifrance in charge of… 

The Kitchen: 21 year in the AV content business

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Celebrating 21 years in May, The Kitchen returns to MIPTV with representatives from almost all its 14 global dubbing studios. With representatives from Argentina, Mexico, Brazil, Israel, Turkey, France, Italy, Hungary, Germany, Spain, Moldova, MENA,… 

Studio 100 presents the eco-series Vegesaurs

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The TV content producer aimed at children and pre-adolescent audiences stands out at MIPTV 2022 with titles in live action and CGI animation. Their seasonal offering is headlined by Game Keepers. The story follows two… 

RTVE presents Peace Force

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Peace Force, the new series produced by RTVE and Alea Media, debuts on the international MIPTV market. Peace Force (8×60 ’) follows Sergeant Elgueta on a UN Peacekeeping mission in Africa, who receives a strange… 

Inter Medya highlights The Trusted in MIPTV

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Inter Medya highlights its successful drama The Trusted on MIPTV. The series produced by TIMS&B Productions, was recently sold to Globoplay. The Trusted, which was recently integrated into its international offering, was broadcasted on ATV,… 

A Trick of fate: Globo’s new romantic telenovela

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Globo presents A Trick of Fate to the international market, a romantic telenovela that will be highlight of an exclusive company line up. Written by Alessandra Poggi, and with artistic direction by Luiz Henrique Rios… 

Caracol TV higlights The Challenge The Box

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Caracol Televisión returns to MIPTV to present its season titles, which include The Challenge The Box format, which debuted in Colombia with a record audience. The format, which reaches its 18th anniversary since its first…