MIPTV 2024 / BUYER INTERVIEWS

YouTube in EMEA: from sport broadcasting to content and channels agregation

Rob Pilgrim, Head of Sport & Primetime Channels, EMEA at YouTube. Broadcasting rights have always been highly valued in the sports audiovisual industry. There was even a time when these...

ITVX: adapting to the streaming era

Ross Appleton, director of operations, streaming at ITV From being ITV's Catch-Up platform to a complete streaming service, ITVX is the OTT of the British commercial network that was relaunched...

Paramount+ embraces key alliances to global reach

Marco Nobili, EVP and GM. Asia was the latest market where Paramount+ entered as part of its international expansion plan. The streamer entered the APAC region with a promotional agreement...

Vevo: navigating licensing challenges with strategic partnership

Alexander Kisch, EVP Business Development/Affairs & General Counsel Being the largest music network in the world, since its creation in 2009, Vevo platform has more than 50 thousand music videos...

Atresmedia: ‘audience leaders maintaining the same essence’

Juan Ignacio Jiménez Gargantilla, director of acquisitions, sales and distribution at Atresmedia. Atresmedia is going through an extraordinary present: for more than 26 consecutive months, the company has been the...

WeTV in Indonesia: a local approach to global streaming success

Lesley Simpson, country head in Indonesia. Tencent has expanded with several streaming units in Southeast Asia, one of which is WeTV in Indonesia, where the company has increased its efforts...

Gersh Agency: perspective on direct-to-consumer engagement

Roy Ashton, Partner As one of the major talent agencies in the U.S., Gersh represents a diverse array of artists, including actors, writers, directors, and producers, across various entertainment platforms....

Rakuten TV: leading the European path in FAST streaming

Marcos Milanez, Chief Content Officer. Owned by Rakuten Group (Japan), Rakuten TV is one of the longest-running platforms in the global market, having a large presence in Europe, available in...

Movistar boosts new content solutions

Gonzalo Arrisueño Labarthe, content director for the region. Telefónica continues to stand out in the Ibero-American market with a robust connectivity and entertainment offer. In the words of Gonzalo Arrisueño...

OneFootball: redefining fan-base engagement in the digital era

Yannick Ramcke, head of OTT. Although it seems like a new player in the sports streaming panorama, the truth is that OneFootball, the streaming platform based in Germany and founded...