SIC Content Distribution (Portugal) returned to physical markets at MIPCOM with the full presence of executives at the Portuguese Pavilion, which was also very active promoting its incentive plans and audiovisual productions of its main players.
Led by Luis Fonseca, director of business development and interactivity, the SIC team presented several soap operas that are exporting well around the world, both as finished content and as format. As for the strategy, the bet is to go towards the short series that, according to Fonseca and his team, ‘were well received in Cannes’.
Among them he highlighted Nazaré, which was sold to Band TV (Brazil) and the new Downfall, which based on a true story about the former Portuguese prime minister who is now in prison: ‘It is a series that combines politics, crime and economics, well different from the style we used to promote in previous markets. We are evolving and the public has responded well’, he stressed.
In addition, he promotes at ATF Living Passion with the story of Miguel, a man accused of a murder that he did not commit, and he will fight to seek justice and regain the love of his woman. And Wild land, a contemporary drama that differs by its narrative and approach to today’s society: it is a story of revenge and unforgettable love, secrets and the search for power, full of family conflicts and some moments of comedy.
Also, The Good Girls Club that tells the story of one of the most famous nightclubs in the city where the fight for power rules … even within families. Beautiful women and powerful men, money and desire, an explosive cocktail surrounded by mystery and crime. A place where nothing is what it seems.
While leading audiences in free TV in Portugal, SIC diversified the business model to reach new audiences, investing in a new line of content and launching in 2020 its transmission platform OPTO, which has good local performance and now seeks to promote international level for the Portuguese diaspora around the world.
In addition, it was the first media group in that country to launch an ADVNCE eSports platform, creating new exclusive content. The new OTT offers more than 400 hours of content and aims to spark curiosity around social issues, as well as present a more daring production focused on new trends. ‘We offer powerful stories created for free linear television and other avant-garde series based on real live events’, concluded Fonseca.