This is a strange MIPTV, after its first day and running today the second journey. It is small comparing to 2023, with just the RIVIERA VIEW pavilion of THE PALAIS with booths, while the rest (part of the basement floor and the upper levels) are with mainly common spaces. But it is very well designed, with no free spaces, all the people together and compacted but attractive booths, so the event looks friendly to reach on time easier and healthy to embrace fresh networking. There are many cocktails and announcements… it doesn’t seem the last MIPTV. A good part of the industry will miss it.

Yesterday trends? Through the different conferences and panels, there has been good focus on what broadcasters and traditional TV players are doing to refresh business. Everybody stresses that advertising is down on free TV, but global ad spending has grown… digital ventures are taking a big slice of the pie. In fact, apart from the thousands of VOD/FAST options, now live streaming TV is gaining the scene as a new big thing, with the strongest initiatives receiving big brands to advertise, instead of looking for them. Ad players love the detailed segmentation, full feedback reports and young audiences focus.

So, at ‘Glance: One TV year in the world’ --see apart-- it was told about the new ‘BVOD’ trend: main broadcasters launching their own OTTs to be digital too: French TF1+ and M6+, German RTL+, the recent ITVX in UK… it is a relaunch of the free TV-to-OTT trend, now each broadcaster on its own, because in some countries the joint ventures were stopped by Governments, but especially to gain agility and own group synergies.

About format titans, at ‘Finding the silver linings in challenging times’ --see apart-- it was remarked another new trend: ‘Patronage’: Banijay, Mediawan and ShowTime start to manage a global budget for production, assigning portions to the different regions, on the opposite from the past where every region managed its own money. This is to make cost controls stricter. The regions can ask for more budget, but with strong justification. To compete with emergent social media short formats, they are hiring influencers and making shorter versions of their classics, as we described yesterday.

What do the buyers look for at MIPTV? Anais Malvoisin, TV Monaco: ‘Series, films, shorts, docs, nature, wildlife’. Laura Montero, RTVE, Spain: ‘Procedural light for free TV, variety for the platform’. Mizaki Nansai, Nippon TV, Japan: ‘Non-fiction, funny TV, feel good programming’. Doris Vogelmann, V-Me (free TV, USA): ‘Preschool, animals and investigation’. Yesim Sezdimez, Kanal 7, Turkey: ‘Asian dramas from Korea, India. Unscripted formats from the world. Female daily programming’. Aldo Di Felice, TLN, Canada: ‘Lifestyle: travel, sports, and the new hit of course’.

James Change, Tempo, Taiwan: ‘New dramas, feature films, for broadcasters; kids content, as I provide Nick channel‘. Nuno Vaz, RTP, Portugal: ‘We see very cheap or very expensive unscripted formats, we look for the middle’. Gordan Bobinac, KIP Croatia: ‘Content to develop FAST channels in CEE’. Dragan Petrovic, VT, Serbia: ‘Product to sell per very low price in CEE places where nobody else arrives. We sell even per week’. Manuel Villanueva, TV UNAM, Mexico: ‘Docs of Science, Culture, History. Difficult to find nowadays’.

Nicolás Smirnoff, Alberto Buitrón, Francisco Ferreyra

If you want to receive our Daily Reports, please send an email to newsletter@prensario.info with your email and contact details