Content Americas 2025, a top event for US Hispanic and Latin America, took place last week in Miami with a good outcome: it had more quality than volume of attendees, and especially business up. Both buyers and sellers are making efforts to renew themselves, with focus on production twists to optimize costs, internationalization, YouTube, microdramas, AVOD/FAST… all of these generate positive energy. Also, there are returns of classic Latin players as Telefe Studios, and iconic executives as Carlos Martinez at Fox, Emilio Rubio at DirecTV, Tomas Yankelevich and Edgar Spielmann at Chilevision, Karen Barroeta… they bring back the traditional DNA of the Latin industry. The big news? ALATV, an association of main broadcasters to buy, produce and surpass together the main market challenges.

What means more quality than volume of attendees? The old NATPE was crazy in people traffic because it had the US Domestic and international (mainly Latin America) businesses together in two days and a half. Since the division of Content Americas and Natpe Global, the US domestic people have kept themselves at Natpe, but CA had very intense traffic anyway. Now, all content events (Mipcom, etc.) have less attendees than in the past (less people per company, especially) but better density of decision makers, so they are more productive. This has been the case of CA 2026, which was quite similar to a LA Screenings Independents event in its best years: most of the leading industry members present but a bit more relaxed whole move.

The ALATV appearance is very valuable: a first association of a dozen of broadcasters, one per country, promoted mainly by NonStop Productions, DirecTV, RCN Colombia and America TV Peru, to negotiate together, to buy in Equity mode instead of licensing, to set up production hubs, co-productions, to share experiences and to take proved contents to the world. The idea started last Mipcom and at CA the first onsite meeting took place, as it can be seen in the picture. Other members are TV Azteca Mexico, Telefe Argentina, Sky Brazil, Chilevision Chile, Ecuavisa Ecuador, TVN Panama, Canal 10 Uruguay, TVN Panama, Unitel Bolivia, Telefuturo Paraguay.

The association is part of a big trend in the region: internationalization. All the medium and big broadcasters want to be more international, what means to generate productions that can travel to other countries, to generate production hubs, co-productions, etc. Prensario has interviewed about 20 broadcasters on the same way. Their CEOs were sellers more than buyers at CA, turning their production facilities to ‘studios’ and inviting projects from third parties.

Which is the hot moment topic now in US Hispanic & Latin America? Microdramas. Buyers and sellers are entering or about to enter the segment, that takes content business from TVs to cell phones, and from households to single users, many times wider. Televisa Univision, Globo, America TV Peru, WAPA TV Puerto Rico are developing vertical series, Channel 13 Chile is a pioneer with 2 successful series last year and ten for this year… many of the digital future of the region could be vertical.

The new big actor? YouTube, that already is not only a new window in content commercialization, but also a real time testing platform, an unique global distributor, an engine of new ideas to take to TV and other media… last Mipcom we said that the big battle of the future will be between YouTube and Tiktok… so far in US Hispanic and Latin America, Youtube leads most of the new digital ventures, with Latin players as El Reino Infantil gaining worldwide attention… the region is a referent at the creators economy. All in all, good times seem to come for the region, due to good attitude first.

Nicolás Smirnoff

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