MIPLondon has started its 2026 edition with fresh energy: this time organizer RX France joined all the exhibitors at the IET building, opened former restricted areas to all participants and set up free tables & chairs in all the floors. This way, now exhibitors and buyers are more integrated, buyers go often upstairs. All the distributors interviewed by Prensario, agreed that the market is better and said they had 12, 15, 18 meetings only with pure buyers, just the first day. We also saw very good density of buyers --about 35-40% of total attendees-- and the consulted ones said they had 8-10 meeting each on Sunday. About 250 people attended the Welcome Cocktail. All in all, RX has registered 1600 delegates from 74 countries, including 600 buyers.

Today, Monday, we’ll see a more complete picture, with the beginning of The London Screenings in the afternoon, mainly with NBCUniversal. At MIPLondon, many of the conferences today are focused on unscripted, following the tradition of MIPTV, and there is a Korean KOCCA and CJ ENM cocktail in the evening. The Asian strength continues. Lucy Smith, entertainment director at RX France, resumed: ‘The attending buyers and sellers like our new format, making focus on curated networking and more integration everywhere. At MIPLondon you see easily valued people you wanted to meet, with activities that promote new potential customers and partners’.

Distributors testimonials? One said: ‘The market is definitely better. After last year, we made a list of requests for more integration with buyers and RX solved all the main ones. I had 13 meetings with pure buyers on Sunday and I expect about 35-40 total the three days. Today, I had buyers from UK, Greece, MENA, Japan, Romania, France, Israel… global’. Another: ‘Just on Sunday we had 18 meetings among two sales people, much better than last year, where we were at the Savoy hotel. Now everything seems to be more integrated’.

What do the buyers want? Helen Greatorex, Banijay UK: ‘Of course, we are looking for the next big hit in entertainment, to include the only people and rules is a good way to refresh the screens and to bring younger people’. Juyeong Han, KBS Media Korea: ‘Here we make focus on documentaries, wildlife. There is a lot to do in factual’. Felipe Rivas, Caracol Colombia: ‘Microdramas, especially how to adapt the library to them, and new ways of monetization: branded content, product placement’. Lily Caputo, TLN Canada: ‘We need content in English, we come to the London Screenings and MIPLondon is a good complement. We’d like fresh Lifestyle, cooking and travel, home’. Roy Oppenheim, LingoPie, Israel: ‘We are a multi-language platform, we need content in very different languages: Greek, Spanish, Nordics, etc’.

Newest-newest trends? Jack Ojalvo, Copyright Capital, YouTube main partner and investment fund: (Switzerland): ‘One, Youtube is very focused on ecommerce, transactional new incomes. Two, with AI, "Likeness" is a big issue, how to manage that famous people appear in amateur AI videos. This is a worse problem for short-content platforms, as TikTok, because long content is expensive for AI entrepreneurs. Three, microdramas, where business is taken mostly by the Asian apps, which are turning into multi-platform players, not only Android. But their problem is the short life cycle of the users, comparing to games, for instance. If they solve this, they will build a huge business’.

Nicolás Smirnoff and Alberto Buitron

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