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Prensario - MIPLondon & London Screenings Daily Newsletter - February 24 |
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MIPLondon & London Screenings 2026: optimism, microdramas, hyper-distribution
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MIPLondon 2026 finishes today with undoubtedly a good outcome, after two first days of qualified networking and positive sensations. Monday had very good buyer and producer traffic, even during the afternoon when The London Screenings has started, with NBCUniversal and BBC, among others. Today (Tuesday) there are already 15 companies with screenings and cocktails, headed by Paramount. Let’s see… but MIPLondon seems to find a value place for the content community joined in the city for the screenings. The big hit? Microdramas. The always hot issue? Entertainment format twists. A new concept? Hyper-distribution. The global climax among the two London events? Optimism, a better market seems to come. |
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The ‘Formats ABC’ conference by FRAPA at MIP London: David Ciaramella, Founder, Boxed Off, UK; Helen Greatorex, Head of Format Acquisitions, Banijay UK; Lisette van Diepen, Acquisitions Consultant, Marphes Media, the Netherlands; André Renaud, Co-Chair, FRAPA, UK; Nick Smith, EVP Formats and Licensing, All3media, UK; Richard Ager, EVP Legal and Business Affairs, Fremantle UK; Aleksander Herresthal, Partner & CCO, Seefood TV, Norway |
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Everybody speaks about vertical microdramas. Everyday there are news, but yesterday MIPLondon provided its main panel about (see the article attached). Prensario required quick answers to their gurus… what is the newest thing in microdramas? Timothy Oh, COL Group (China/Singapore): ‘To include main telcos in the business, more massiveness’. Alex Montalvo, Gemma Time, USA: ‘Genre expansion and Hollywood partnerships’. Maria Rua Agete, OMDIA: ‘Microdramas will be the hot topic next week at the Mobile World Congress in Barcelona. Many new companies, people will get on board’. At MIPLondon was present The Shenzhen Media Group, from China, promoting CSFF, The China International New Media Short Film Festival, this March 13-15th.
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Micro-dramas leading players at the IET London: Yuan Xu, Operations Manager, Shenzhen Media Group, China; Maria Rua Aguete, head of M&E, Omdia, UK; Liqiang Zhao, Global Content Partnership, Huawei China; Alex Montalvo, Co-Founder & CCO, GammaTime, USA; Timothy Oh, General Manager, COL Group China |
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NBCUniversal, London Screenings: Tilly Palmer, sales coordinator, Global Distribution, Simona Morisani, sales manager, and Ben Cowling, VP Sales Liaison, all from NBCUniversal UK; Simone Casoni, acquisitions director, Mattia Mariotti, Head of Ent. Editorial Strategy, both from Sky Italy; Zdravko Karanović , VP Operations at ActiveCollab, Slovenia, and Dragan Jeličić, Film Channel Editor, RTV PINK, Serbia |
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| MIPLONDON Daily News |
MIP London 2026: Micro-dramas are taking the global economy’s attention |
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South Korea cements market leadership with exclusive KOCCA and CJ ENM VIP event in London |
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About format twists, yesterday took place ‘Formats ABC: acquisitions, buying, co-developments’, the main panel pushed by FRAPA, the international format association, with full attendance. Nick Smith, All3Media (UK): ‘Everything has changed at the formats market. Now the ideas can come from anywhere, smaller regions, digital, podcasts, etc. There are new referents as the Nordics for pods, Asia for digital environments. You must be open-mind and evolve’. Richard Ager, Fremantle: ‘The newest thing is optimism, after hard years, there are fresh airs in ideas, companies, regions. A good moment comes for innovation’. ‘Branded content, product placement, different funding ways from the beginning of the projects, are gaining more and more relevance’, added from the audience Philipp Schulze, Sichtfeld Media (Germany). |
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The KOCCA and CJ ENM cocktail party, from South Korea: Sehee Jang, marketing at CJ ENM, Diane Min, Head of CJ ENM UK; Joo Soo Choi, Producer, Box Media; Rosa Park, Regional Director, KOCCA UK, Soomin Im, Manager from KOCCA Korea, Jinhee Lee, Marketing PR, CJ ENM |
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Part of the ‘optimism’ comes from ‘Hyper-distribution’ (see the article apart). It is the opportunity that most of content holders have to deliver their products beyond traditional distribution arms, especially for players as public broadcasters and niche developers: many social media new platforms, FAST channels, AVODs, any way to monetize content taking advantage of digital times. It is not easy, of course, but a small player of X niche can reach the X users worldwide, many times searched by the users themselves. Perspectives are getting better for many companies, concretely.
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More buyers at NBCUniversal: Leyre Borge, Liaison Director, Tamara Misert, Liaison Director, from NBCUniversal Iberia; Elsa Rodríguez Monje, Content Programming, Maria Pilar Canales, Head of Documentaries Acquisition, both from Movistar Plus Spain; Russell Dehn, Crime Content Director, Gimena Arensburg, Director, Programming and Acquisitions, both from AMC Networks Spain & Portugal |
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Jack Harrison, director, Business & Legal Affairs, Gemma Thorne, Legal Counsel, Content, both from WBD USA; Carsten Fink, VP, Sales Liaison German-speaking Territories, and Charissa Chu, SVP, Global Marketing & Communications, from NBCUniversal |
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| MIPLONDON Daily News |
The new distribution playbook demands digital agility and a data-first approach |
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Boat Rocker Studios unveils ambitious global slate at exclusive London TV Screenings event |
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The London Screenings? They are receiving good attendance and good mood, too, according to the first distributors checked by Prensario. All in all during the week there are 41 different screenings and cocktails, from 38 last year, and they are 49 if we include many events per same companies. The big absent is Disney, but many medium companies are here for the first time. On the opposite of LA Screenings, where the major US Hollywood Studios lead the week, here the founders are the unscripted UK titans: Fremantle, All3Media, ITV, Banijay, now offering also scripted. Let’s talk more tomorrow.
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Nicolás Smirnoff and Alberto Buitron
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UK buyers: Daniel Dryan, Commercial Coordinator, Mark Towle, acquisitions manager, Lasharna Ross, Senior Manager Non-Scripted, all from Sky Studios UK, with Seumas Mactaggart, Head of Development & Co-productions & Commissions, Mac TV |
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Funding models on UK docs and factual conference at MIP London: Ben Zand, Founder and CEO, Zandland; Alex Hryniewcicz, Managing Director, Little Dot Studios; Mark Browning, CEO, Zinc Media Group; and moderator, Amanda Groom, CEO, The Bridge |
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