MIPJunior kicks off today, Saturday, and runs until tomorrow, October 11, officially paving the way for a new edition of MIPCOM Cannes. The event continues as the premier global accelerator for kids and family entertainment. This year, the market expects to welcome approximately 900 delegates from over 60 countries, setting a robust strategic stage for the broader RX market, which projects an attendance of over 10,600 delegates. The 2026 agenda focuses sharply on the evolving business of young audiences, addressing the monumental shift from legacy media to digital-first brands.

During this opening day, the industry's attention centers on reinventing intellectual property for new platforms. The program features a keynote by Gregory Dray, Co-Founder of Animal and Chairman of LUMEE, who explores how to adapt traditional franchises for today's digital generations. Adding to the day's momentum, the Debussy Theatre hosts the 16:30 world premiere of the 2D animated comedy "Migali". The new series is co-produced by Easy Peasy Entertainment and Bardaf! Production, and is distributed globally by Moon-Keys International Content.

Also on Saturday's agenda, market intelligence firm Glance takes the stage to unpack the shifting dynamics of global TV and streaming. Romy Nicolas, International Research Manager at Glance, presents the keynote "Next-Gen Viewing: Trends Shaping Children’s Content." Drawing on audience data from over 100 territories, the session explores how new generations are consuming media, highlighting successful multiplatform strategies and projects that anticipate upcoming trends in youth programming.

Addressing the fierce competition for audience attention across broadcasters and platforms, Frédéric Vaulpré, Senior Vice-President of Glance, notes on a current trend in this segment: ‘The media landscape has never been so fragmented, but the fundamentals of what makes content successful remain consistent: understanding who the audience is, where they are, and what they want. With unique visibility across more than 100 territories, Glance helps interpret the vast amount of data shaping the global entertainment ecosystem’.

Looking ahead to tomorrow (Sunday), the market intensifies its institutional and commercial activities. For the first time, Disney Kids & Family joins as a Presenting Partner, hosting an exclusive midday panel. Key executives, including Ayo Davis (President), Alyssa Sapire, Charlie Andrews, Zack Olin, and Gino Guzzardo, discuss their strategies for crafting stories that build lasting fandom with modern audiences, followed by an official networking lunch.

At the same time on Sunday morning, the future of European animation takes center stage during a closed-door strategic summit initiated by VRT Ketnet and Yle. The session unites over 20 top-tier public broadcasters --such as the BBC, RTP, RTS, RTBF, ZDF, NRK, and RUV-- to share local projects, explore co-production synergies, and secure financing for original content amidst a rapidly changing media landscape.

What MipJunior can we expect? The animation/kids business continues shocked by financing problems, but the industry needs the markets to find better/fresh solutions, and the digital new age obliges people to keep moving. So, we can expect a very active and positive market, with more 360 developments and above all, new partnershipts. Nobody can alone at the new times.

Alberto Buitron, from Cannes

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