Another of the key sessions of VS Next Day 2 at VS Worldwide was the session led by Isadora Do Santos, Junior market analyst at Newzoo, focused on the Twitch platform and its focus on gaming and how it has been a key tool for this segment .
The executive said the platform is one of the current gaming consumption meters, as well as an indicator of trends and player content habits, also highlighted it as ‘the leading platform for eSports transmission of the moment’.
To contextualize, Do Santos added that the use of video platforms in the gaming segment was 24.8B of hours watching Twitch and YouTube in 2020, which represents + 76% yoy, while 1.43b of hours were consumed watching esports on Twitch and YouTube in 2020, + 12.6% yoy.
The executive presented an anthology of Twitch, and like the platform, which was initially a website to view videos, mainly uploaded by its founder, who at the time would go on to found a platform where gamers could upload their video game games. «It can be said that Twitch was the trigger for the live stream of video games and today it is a fundamental part of the gaming industry.»
According to Newzoo, the global pandemic accelerated the adoption of video game livestreaming, and currently 822 million hours are streamed on Twitch and YouTube. The executive assured that this trend will continue to rise, as the content market diversifies, as well as ensuring that advertisers are noticing the potential to advertise in livestream gaming, so she foresees great income for the sector for these concepts.
The full panel can be seen here: https://virtualscreenings.com/vs-next-panel-5/
