“Testimonials of the Industry”: content creators in the post-pandemic

The second day of the “Testimonials of the Industry” at VS Next during Virtual Screenings Worldwide was starred by Ecuador’s Ecuavisa Studios and Argentina’ Onceloops Media, who offered their opinions about the moment of the content creators in the post-pandemic.

Ana Cecilia Alvarado Robles, VP Business and talent development, Ecuavisa Studios (Ecuador) and Sebastian Mellino, CEO of Onceloops Media

Ecuavisa is the leading Ecuadorian broadcaster who has launched its international production business unit, Ecuavisa Studios, who aims to position the country as a global production hub to attract investment from the platforms and producers.

Ana Cecilia Alvarado Robles, VP Business and talent development, commented that Ecuavisa Studios is focused on ‘transformative content’, and for a couple of years, on content with a perspective of gender. ‘To achieve the freshness of our stories, we sign synergies with creators, writers and young and disruptive talent to create content both for our home and for third parties’, she underlined.

Sebastian Mellino, CEO of Onceloops Media referred to the current moment of youth content: ‘It is a time of challenges for us creatives, where we are going through a crucial moment: the shift from traditional TV consumption to majority consumption through platforms digital, and specifically from Oncelooops we are innovating in our narratives, making them fresher and also giving our imprint music that has always characterized us’.

More Testimonials of the Industry can be seen here: https://virtualscreenings.com/vs-next-panel-6/