How will be the buyer behavior during LAVS 2022? We can use as reference what has happened last year, especially at Virtual LA Screenings, in May 2021. In this event, most of the buyers visited most of the booths, and entered at the market many days.
Usually at the physical events there are few time, few buyers and many sellers. Here in the VS environment, is the opposite: there are a lot of time, many buyers and few sellers, with 45 booths compared to +300 of other shows.
So? This way, buyers have time and are willing to visit most of the booths, also because they have no commitments to deal with. If you see the attach graphic from LAVS, you see that 32% of the +1600 buyers visited 75% or more booths, 21% visited +50% and 31% visited +25%. So, together, just 15% of the buyers visited less than 25% of the booths.
Remembering the daily reports of LAVS, we can add that the buyers usually visit the big brands first, second the booths that at the physical events they want to visit but don’t have time, and third they move themselves freely visiting booths to see what they find out.
This can be also checked with the second pie, where from +1500 buyers, more than 75% of the buyers entered the market 3 days or more, and 40% entered the platform 7 days or more. As the VS events have 10 formal days, these are huge numbers, and they confirm that the market results a great experience for buyers. LAVS 22 promises to be the same.
Nicolás Smirnoff
