Virtual Screenings is based above all in a VS Market where all the booths are allocated, but also in 5 sections that make people stay more time at the site and enter more days. The attached graphic shows what happened with the buyers in LA Virtual Screenings 2021, one year ago: though the VS market had more screenings than in 2020, the sections caught almost 50% of visited pages.
The most successful section, after the VS Market, was VS Next, with panels and testimonials. This fall at LAVS, it promises to be the same, because the program includes unique conferences including the big OTTs, broadcasters of the Americas, Europe and Asia, a couple taken from LA Screenings in Los Angeles.
Then the buyers chose VS Billboard, which has the recommended products of the market, that change every day. Fourth, VS Figures, which includes the rankings of the top contents of the market, to use as a guide for more productive screenings.
We also have VS News, with the daily newsletters of the event, which are a strong news generator every day, plus the direct access to PRENSARIOZONE, the 2.0 publication that replaces the traditional publications of PRENSARIO INTERNATIONAL. Sometimes less visits don’t mean less importance, because the buyers can spend more time in one visit at VS Next for instance, than in many of VS Billboard, where you make clicks and go to the booths.
This year, more screenings are expected at the VS market, because the platform includes new visors with videos and carrousels of recommended products at Platinum, Gold and Bronze pavilions. In favor of the sections, we have the new program of VS Next and new tips everywhere. The industry members who are participating of VS events for the first time, must visit the sections for sure.
Nicolás Smirnoff
