Mipcom 2023 is showing above all, a healthy effervescence: lots of press announcements, content launches, more cocktail events than ever (perhaps) considering the recent times. Prensario could know that RX France would announce about 10.500 attending people, 4000 buyers. This is below from the 13000 attendees registered the last time before the pandemic, but it is6% up vs. official last year figures. For Prensario, we must not compare to before Covid, it was another market, and this year is clearly 10/15% up vs. Mipcom2022. In the post pandemic world, everybody wants to be in content business.
Just yesterday, the first official day of Mipcom, Prensario checked events from ITV, Fremantle, Treasure Box Japan,Paramount,Inter Medya, Global Agency, Cineflix, Fox EG, Eccho Rights, Movistar+, Red Arrow, ORF, apart from the RX’s Welcome Party. Today there are FRAPA, a Globo Screenings, Unifrance, AcunMedya, Mediapro, among others. The Turkish distributors, mainly with dramas, continue on top exposure. If the market is not as before the pandemic, why are there so many events? ‘When most of the contents reach good production & script levels, marketing and relationships make a difference’, a high-end buyer said.
