Before some 200 of the industry’s most select personalities, Madd Entertainment presented its robust catalog and highlighted its most recent commercial achievements at the Barrière Hotel Le Majestic Cannes during the second day of MIPCOM, where images of its historical successes and surprises were shown come.
At the event, the company brought together, on the one hand, a good portion of the most successful Turkish dramas in its catalog, and on the other hand, it highlighted the pioneering commercial attitude that has made it a leader in global alliances that have allowed co-productions and output. deals over time, something rarely seen by a Turkish production and distribution company.
Among the alliances they mentioned, those made in Latin America with Grupo Mediapro, with Warner Bros. Discovery / HBO MAX, with Antena 3, and Grupo Secuoya, and also with MBC Group in the Middle East, stood out. Meanwhile, its Ay Yapim and Medyapim production units are more active than ever and have been developing new content to supply their verticals of co-productions and adaptations of formats, both local and foreign.
Among the new projects, there is the series Margarita, the series by Cris Morena Group, which is being filmed in Uruguay; They also agreed with Globo on the Turkish adaptation of Avenida Brasil, which will add to the 14 adaptations it has in the world.
