Mipcom 2023 ends today with a very good outcome. Lucy Smith, head at RX France, revealed enhancing figures at the wrap-up conference: 11072 total attendees, including 3567 buyers. There were 320 exhibition companies, 50 for the first time. China was the top country, with 300 delegates. What is the main trend to stress? If the major international distribution is back, windows management is a hot issue. This is not linear as in the past. Especially the big players, are pushing surprising strategies.
