After presenting Land Of Desire at MIPCancun, Globo lands at ATF to show it to the market, in addition to its seasonal content.
‘It is a classic soap opera, a saga set in incredible landscapes in Brazil. We are very excited to see the receptiveness of the international market to this screening’, commented Isadora Filpi, Content Distribution and Partnerships.
Other notable soap operas in the market are Perfect Love, which was launched on the international market during MIPCOM last October, and Never Give Up.
Globo is also betting on selling formats such as Sweet Diva, The Favorite, The Life We Lead and Hidden Truths. Recently, the company announced the sale of the Avenida Brasil format to the Turkish production company Ay Yapim, which reinforces the trend of making local adaptations to stories.Among the Globoplay Originals are Xuxa, a Lifeon TV, a documentary series that reveals behind the scenes of the personal and professional life of Xuxa Meneghel, a renowned celebrity in Brazil and Latin America; and Rensga Hits, a musical series that tells the story of Raíssa Medeiros (Alice Wegmann), a young woman from the interior who discovers that her fiancé is cheating on her and abandons him at the altar to pursue her dream of making a living from music.
