ATF 2024 is featuring the India Pavilion, a grand showcase spearheaded by the Services Export Promotion Council (SEPC). Supported by India’s Ministry of Commerce & Industry and the Ministry of Information and Broadcasting, the initiative aims to position India as a global content hub for the entertainment industry.
The India Pavilion is providing a platform for Indian companies to exhibit their capabilities across various sectors, including TV production, digital media, animation, VFX, gaming, and content licensing. With a dedicated 75-square-meter space, the pavilion features a meeting area, a theme lounge, and opportunities for branding, facilitating networking and deal-making with international stakeholders from regions such as Singapore, Japan, South Korea, Europe, and the United States.
Key highlights of ATF 2024 include the Leaders Dialogue, business meetings, and conferences. For Indian participants, subsidized registration rates and a vibrant hub for promoting their content to global buyers present a unique opportunity to enhance visibility, create business opportunities, and establish long-term relationships.
SEPC’s efforts will extend beyond showcasing content. The pavilion is hosting B2B meetings, pitching sessions, IP launches, and press meetings, amplifying India’s animation, VFX, and gaming industries. Additionally, the event promotes awareness of tax incentives for overseas filmmakers and broadcasters offered by India’s Ministry of Information and Broadcasting.
