CJENM shows at MIPCOM 2025 a slate that underscores its strength across both high-concept scripted dramas and innovative competition formats, drawing heavily on popular Webtoon concepts and psychological thrillers.
The scripted offerings include Dear X, a drama based on a global hit Webtoon series. The narrative follows the ascent and eventual downfall of Baek Ah-jin, a sociopathic woman who achieves top actress status by manipulating others, and the efforts of Joon-seo, who loves her desperately, to prevent her descent into further evil.
Shifting to romantic comedy, My Dearest Nemesis features a woman who, in the year 2000, connects with her first love in an online game, only to discover a decade later that her younger boss bears an oddly familiar resemblance to the «Black Dragon» she left behind. Another time-bending romantic fantasy, Lovely Runner, centers on Im Sol, whose world is shattered by the tragic death of top star Sun-jae. She is given a chance to save him when she wakes up 15 years in the past, determined to protect the still-living Sun-jae, who is then only a student devoted to swimming.
In the unscripted space, CJENM is showcasing formats that test strategy, endurance, and social dynamics. Infinite Loop locks six challengers in a confined, hexagon-shaped space where they must face a series of high-stakes missions to accumulate prize money. The format involves psychological warfare, as players must vote someone out upon failure, with only one person claiming the total winnings. The competition series The Genius Game selects 13 celebrities based on their social IQ, charisma, and intelligence. Players form secret alliances and navigate challenges designed to test their analytical reasoning, memory, and loyalty, forcing them to decide whom to trust and whom to betray as they compete to be the sole victor. Finally, the reality dating format Date My Friend features celebrities who step into their friends’ love lives, acting as matchmakers with playful meddling and heartfelt support to see if their efforts result in successful romances.
