How will be the buyer behavior during LA Virtual Screenings 2021? We can use as reference what has happened at Virtual Screenings Autumn, held in September 2020, before Mipcom. At that moment, most of the buyers visited most of the booths, and entered at the market many days.
Usually at the physical events there are few time, few buyers and many sellers. Here in the VS environment, is the opposite: there are a lot of time, many buyers and few sellers, almost 70 booths compared to +300 of other shows. So? This way buyers have time and are willing to visit most of the booths, also because they have no commitments to deal with. If you see the attach graphic, 31% of the +1500 buyers visited all the booths, and 46% visited 50% of them. So, together, we have that almost 80% of the buyers, visited 50% of the sites of more.
Even, just 8% of the +1500 buyers, visited just few booths. If we check the daily reports of Autumn, we can add that the buyers usually visit the big brands, then the booths that at the physical events they want to visit but don’t have time, and finally go freely to visit booths and see what they find out.
This can be checked with the second pie, where from +1500 buyers, more than (again) 80% stayed at the market at least 30% of the days. As VS Autumn had 10 formal days, they were three days and a bit at least. And you have almost 50% of the buyers that attended 50% of the days. They are very good numbers, they confirm that the market was a great experience for the buyers.
