Launched at MIPCOM past October, Orasi Media’s «The Production Hub» streamlines production workflows and is now seeking opportunities at ATF 2025 ahead of the January Miami market circuit next year.
The platform is built for professional studios and production companies, offering end-to-end process optimization and AI-driven intelligence. It operates as a unified system intended to replace fragmented tools and manual coordination, covering stages from writing and scheduling to storyboarding and collaboration.
Asit Shah, CEO of Orasi Media, stated that the launch addresses long-standing inefficiencies in content creation. ‘For too long, content creation has been slowed by scattered tools and disconnected workflows’, Shah said. ‘With this launch, we are giving teams a single, intelligent platform that integrates creativity, logistics, and communication, empowering them to move faster, stay aligned, and unlock the full potential of AI in production’.
The system features real-time synchronization across various production stages. According to the company, changes made in one module update instantly across the entire project. For example, writing a scene automatically updates the production board, designing a scene updates the storyboard, and adding a shot adapts the schedule immediately.
The platform is designed to integrate with existing tools while reducing administrative overhead and minimizing friction between departments, allowing teams to stay synced live without the need for file exporting or manual patchwork.
