Dori Media Group continues to scale its unscripted hit Power Couple, which has now surpassed 25 international territories while securing multiple renewals and extending its footprint across platforms. The format, created by Abot Hameiri (Fremantle Israel), has also launched a new 24/7 version that recently debuted across TelevisaUnivision’s ecosystem in the U.S. Hispanic market and Mexico.
Under the local title ¿Apostarías por mí?, the adaptation featured 12 celebrity couples and aired daily on UniMás, with weekly galas on Univision and Las Estrellas, alongside a continuous presence on ViX. The move signals a strategic evolution of the format, designed to adapt to changing viewing habits and maximize engagement across broadcast, streaming and digital.
Globally, Power Couple has been sold in key markets including Germany, Brazil, India and the U.S. Hispanic space, with Finland joining the roster through a recent deal. At the same time, the format continues to prove its longevity: Hungary is heading into its tenth season, while Romania and Bulgaria are preparing new installments.
With more than 70 seasons and over 1,250 episodes produced worldwide, Power Couple reinforces its status as a resilient global brand, now leveraging a multi-platform strategy to sustain its growth.
