V10 Entertainment has officially expanded its international distribution and sales operations with the appointment of industry veterans Michelle Payne, Matt Vassallo, and Poh Lin Ho as strategic partners. This strategic move significantly strengthens the company’s global sales coverage across the EMEA, LATAM, Australia, New Zealand, and Southeast Asia regions as the distributor gears up for the upcoming MIPCOM 2026 market.
Based in Los Angeles, Matt Vassallo will take charge of sales across LATAM, Australia, and New Zealand. He joins V10 Entertainment after a prominent tenure as Head of Series Acquisitions & Distribution Strategy at Amazon MGM Studios Distribution, where he spearheaded acquisitions and go-to-market strategies for global platforms. His extensive background also includes serving as the Executive Vice President of International Distribution at MGM Studios.
Operating out of London, Michelle Payne will lead the company’s sales efforts across the EMEA region. She most recently consulted for FOX to help develop its local sales operations. Prior to that, Payne served as Senior Vice President at ViacomCBS, where she successfully oversaw distribution across the UK, Ireland, Africa, Benelux, and wider EMEA markets.
Meanwhile, Malaysia-based Poh Lin Ho has been tapped to handle sales for Southeast Asia. She brings over 35 years of robust industry experience in content acquisition, regional syndication, and media investment, including spending more than three decades as the CEO of a prominent Southeast Asian entertainment marketing and distribution company.
This newly expanded sales structure will operate under the guidance of Samantha Cooper and Josh Vodnoy, Co-Heads of Global Licensing and Distribution at V10 Entertainment.
The dedicated sales team will arrive at MIPCOM to present a diverse international slate that features classic unscripted hits like America’s Funniest Videos and America’s Funniest People. The catalog also highlights premium content such as Hooligans: The ARCH Racing Project—featuring Keanu Reeves and Gard Hollinger—and live MotoAmerica races, alongside highly adaptable clip-show formats targeted for local customization in additional territories.
