The Wit traditional conference returned to Cannes, led by The Wit CEO, Virginia Mouseler, who offered the main topics within television formats, as well the top selling formats in the world.
According to the executive, last year the consultant delved into a new reality genre, which they called D-Acting, which fuses dating shows with more developed contexts. The Wit mentioned the shows My Boyfriend is better (Korean format, distributed by CJENM), where five boyfriends battle it out in a singing competition where the girlfriends bet Money for her boyfriend or another boyfriend and then 100 audience members vote to eliminate the worst singer until one is left.
Also The Big D, where recent divorcees will look for a new partner in a paradisiacal place, but they will be watched by their exes. The series will debut in Q3 2022 and is Distributed by WBITVP.
Under this genre, and distributed by Fremantle, also highlighted Dating Like The Stars, where a singleton recreates three iconic love scene from famous movies with three potential partners, then he/she pick one of them for a date in the real world. And other shows like My Mom, Your Dad (ITV Studios – USA), where single parents are looking for love in a luxury mansion, but they don’t know that their kids are secretly observe how complete the challenges.
Likewise, the executive listed the four best-selling formats of the season: Masked Singer (MBC Entertainment), I Can See Your Voice (CJ ENM), Lego Masters (Banijay) and Got Talent (Fremantle).
