Globo is back at MIPCOM in Cannes with a diverse content portfolio that includes new miniseries, telenovelas, and formats, reinforcing its position as the largest producer of premium Portuguese-language content globally. The market strategy includes a showcase on October 12, where the group will announce new partnerships and celebrate its centenary, a milestone that also encompasses 60 years of TV Globo and 10 years of its Globoplay streaming platform.
The new international slate features two high-profile miniseries premieres. Perfect Days (6 x 1h) is a psychological thriller adapted from the best-selling novel by Raphael Montes. The story follows Téo (Jaffar Bambirra), a medical student who becomes obsessed with Clarice (Julia Dalavia), an aspiring screenwriter. After Clarice rejects him, Téo abducts her, believing that she will eventually reciprocate his feelings, leading to a chilling journey set against the landscapes of Rio de Janeiro.
The second premiere is Blood Red (8 x 1h), a production that blends horror, fantasy, and romance. The series is set in the fictional town of Guarambá, where intense feelings and fantastic creatures drive the plot. The story centers on Luna (Leticia Vieira), who bears the burden of transforming into a wolf-guará every full moon, and Flora (Alanis Guillen), who feels out of place because she lacks such a transformation. Both women share a sense of not fitting in, which complicates their relationships. The series was created by Claudia Sardinha and Rosane Svartman, with artistic direction by Patricia Pedrosa.
Beyond the new series, Globo is offering telenovelas, including Anything Goes (110 x 1h) and Crazy About You (100 x 1h), along with various scripted and unscripted formats.
Angela Colla, Head of International Business at Globo, affirmed the importance of the market: ‘Mipcom is a strategic showcase to demonstrate the strength of our productions and expand our partnerships’. Colla emphasized the value of the portfolio, stating, ‘We are bringing a solid portfolio, with original and universal narratives that reaffirm our position as the largest producer of premium content in the Portuguese language in the world’. She also linked the content strategy to the group’s legacy, noting that the centenary ‘symbolizes not only our longevity, but also the constant capacity to reinvent ourselves’. Colla concluded that the group’s deep knowledge of Brazil allows them to transform that understanding into ‘relevant and quality content, with stories that address essential issues for society’.
