Globo is scheduled to present a dedicated session on audience building and content strategy this week at NEM Dubrovnik 2026 market. The exclusive showcase, titled «Building Audiences Through Content Strategy: Telenovelas, Series & Formats,» will take place on June 8 from 17:45 to 18:15 as part of the European event’s official agenda.
The presentation will focus on the company’s operational approach to expanding its global viewership through a diversified portfolio of telenovelas, scripted series, and multi-platform formats. Representatives from the network will detail how strategic content ecosystems are utilized to drive audience growth, generate cultural impact, and achieve multi-platform success in international markets.
During the showcase, the Brazilian broadcaster will explain the mechanics behind its distribution strategy, illustrating how it integrates large-scale production capacity with market-oriented narratives. The industry session will be led by Rodrigo Nascimento, Head of the International Business Hub for EMEA at Globo, and Karen Pinho, who oversees Content Distribution and Partnerships for the EMEA region at the company.
