GMA Network reinforces its digital strategy with GMA Now

GMA New Media, Inc. President and COO Dennis Augusto L. Caharian

Launched last February, Philippine media giant GMA Network is innovating Filipinos’ TV viewing experience by unveiling its mobile digital terrestrial television (DTT) receiver GMA Now, a plug-and-play dongle that allows users to watch TV on the go for free and enjoy exclusive interactive features.

GMA Network, Inc. Chairman and CEO Felipe L. Gozon, comments: ‘As the country’s leading broadcast network, it is only fitting that we continue to improve our content and innovate our digital TV products. This is our way of expressing gratitude to our loyal Kapuso for their unceasing support. We are proud to say that GMA Now is the first mobile DTT receiver to combine traditional TV with the advantages of interactivity via the internet. This product was developed by our digital media and technology arm GMA New Media, Inc. with the Filipino viewers in mind as we adapt to their evolving needs and interests’.

GMA Now enables Android smartphones to receive clear and live digital TV broadcast of the Kapuso channels GMA, GMA News TV, Heart of Asia, Hallypop, and soon, DepEd T, as well as other free-to-air channels available in their area. Aside from this, the Kapuso Network’s newest digital TV product also has the following bonus interactive features that GMA Now users can get to enjoy while connected to the internet. Through the GMA VOD- tab, GMA Now users can likewise get access to exclusive Kapuso content whenever they want.  

GMA Now’s exclusive messaging service Groupee Chat allows viewers to create groups and chat with family and friends while watching GMA programs. And soon, they can also get the latest updates on their favorite Kapuso shows via this feature. Bringing entertainment to a whole new level are GMA Now’s Interactive Promos where users can join fun quizzes and polls for a chance to win prizes. 

GMA New Media, Inc. President and COO Dennis Augusto L. Caharian says: ‘We are very proud of this opportunity given to us by GMA to evolve the business further and use technology as a way to navigate ever-changing viewing preferences. With GMA Now, viewers can watch their favorite programs, and more importantly, engage more fully with the shows. It is a new experience that we are happy to have helped create’.