Miami has lived this January the same situation seen in Budapest last June: two events, Natpe Global and Content Americas (again) have organized two events at the same town in two weeks in a row. But, on the opposite from Hungary, where Natpe was good and Content small, and now the latter is announced for Warsaw, in America the two went from well to very well, with Natpe more focused on a global audience —the hit was to integrate the US domestic market with the US Hispanic and Latin head communities— and CAtaking most of US Hispanic and Latin America + Iberia: Spain and Portugal. So, the absurd of doing many things twice and the good business value, have worked together in Florida.
The good value has been possible because the events were complimentary. Natpe provided worldwide distributors, the opportunity of accessing especially first and second tier buyers of the US ‘anglo’ market, who haven’t recently had a pure event for them. The original Natpe was their place years ago, when the US domestic market of regional and zonal TV stations was strong. But then there were progressive mergers and Natpe got international. Now, with the rise of many strong US 2nd tier VOD platforms, that market has appeared again. Players like Plex, Zone TV, Scripps, or state ones as NPD —New York— which has free TV and now OTT… the European, Turkish and Latin suppliers that have attended, said that want to do it again next year.
