Mipcom 2023: buyer concepts & trends

Mipcom 2023 has had two first days as in the golden years, and though today business traffic should reduce a bit, we are talking for sure about a very successful market. This time, there are no negative opinions, everybody is pleased about business concretions. The problems are others: the SVOD project cancelations, the fragmentation of advertisement pies for broadcasters, and the thinner business for Pay TV channels. Partnerships, monetization formulas, and model twists are the answers. What buyer-smart comments have we collected about these? Come and read…

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