NEM Dubrovnik 2026: the Adriatic market continues to grow

Sanja Božić-Ljubičić, director of NEM Dubrovnik.

Under the slogan “TV with a market view,” NEM Dubrovnik is preparing its most ambitious edition to date for 2026 and is cementing its position as one of the most important events in the audiovisual industry in Central and Eastern Europe (CEE). From June 8th to 11th, Dubrovnik will once again become the meeting point for broadcasters, platforms, studios, distributors, telecommunications operators, and content executives from around the world. 

In just three editions, the event has grown exponentially. What began as a regional market focused on the Eastern European television ecosystem is now positioned as a strategic platform for global discussion on distribution, streaming, monetization, and the transformation of the audiovisual business.

The 2026 edition will set a new record: more than 300 companies, over 200 buyers, and around 150 exhibitors will participate in the market, which has also expanded its capacity by 50% compared to the previous year. 

Growth was so significant that this year the organization added a new exhibition area called the “Adriatic Area,” after the traditional spaces—the Sunset Area and the Mare Area—reached capacity. The new hub will be located within the Dubrovnik Palace Hotel and will be specifically designed for business meetings and networking with a view of the Adriatic Sea.

One of the factors driving NEM Dubrovnik’s expansion is the profile of the executives who attend. The market has attracted an increasing number of decision-makers: heads of acquisitions, chief content officers, and programming directors from companies such as The Walt Disney Company, Warner Bros. Discovery, CME, Canal+, AMC Networks, Paramount, TVN, Antenna Group, and Hearst Networks, among many others. 

The 2026 program also reflects this evolution. The event no longer revolves solely around the buying and selling of content but has transformed into a forum for discussing the future of the industry. Key topics include partnerships between broadcasters and streamers, artificial intelligence applied to content, the micro-drama phenomenon, digital monetization, piracy, and the hybrid future of OTT, IP, and satellite. 

In addition, NEM offers a unique advantage that many executives highlight compared to other international markets: a more intimate and relaxed experience. The meetings, cocktail receptions, and social events held throughout Dubrovnik serve as a natural extension of the market and foster networking among companies and buyers. 

With an increasingly globalized and competitive audiovisual industry, NEM Dubrovnik seems to have found its own identity: combining business, trends, and strategic partnerships in one of the most attractive settings on the international circuit. And 2026 promises to be the definitive confirmation of that growth

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