| |
Prensario - Mipcom 2022 Daily Newsletter - October 17 |
|
Good MIPJunior, fresh energy for Mipcom
|
|
Mipcom 2022 starts today with good inertia: MipJunior during the weekend received, according to organizer RX France, 1000+ participants, 310 buyers and 70+ countries. Very good numbers, a full event for the first time after the pandemic. And the same is expected for Mipcom week. PRENSARIO estimates 9000 participants, 25% less than before Covid, but huge figures for the new post pandemic market, where everything is more austere. Main trends at MIPJunior? See below. Main engine for Mipcom? AVODs. |
PRENSARIO interviewed about 70 key MIPjunior participants, and attended the main conferences the two days. The main trends about kids & teens are: undoubtedly more live action, more young adult targets, and for youngest kids, more very short formats, many created in YouTube and based on songs. The three big hits of this wave are: Baby Shark, CocoMelon and LooLoo Kids. The big problem of this last trend, analysts say, is that it is difficult to empower brands and channels, everything is devoured fast. |
|
Banijay Kids & Family presented at MIPJunior the new production labels recently acquired: Benoît Di Sabatino, CEO (center), with Tom Beattie, MD, Tiger Aspect / Banijay Kids & Family, Giorgio Scorza, CEO, Movimenti Produzione (Italy), Melanie Stokes, MD, Kindle Entertainment, and Giorgio Welter, president of Monello Productions |
| |
At the Avalon cocktail, watching the success of ‘Task Master’: Tom Guest, director content acquisition, and Lisa Higginson, senior director content acquisition and partnerships, both from the podcast service Audible (UK), with Fleur Fahey, GM Acquisitions, and Jim Buchman, general manager, GM factual, both from Foxtel Australia |
|
|
|
Two more MIPJunior fresh trends: kids adaptations of general audience well-known entertainment formats, used both in broadcasters and OTT platforms. And for many animation producers, now it is better to produce short animation films than series, because they are easier to afford and allocate at the current programming schedules.
|
MIPJunior Testimonials? Libbie Doherty, Head of Children's Content, ABC (Australia): ‘We had a lot of success with live action series and now we're looking for quite the same but for preschool. Today 50% of our shows are local, but we are especially looking for action, drama and comedy, both linear and digital”. Ismail Sinan, CEO, Durioo+ (Malaysia): ‘We are a ‘safe streaming platform’ dedicated to Muslim children. We produce, co-produce and license children's content with good values and educative virtues’.
|
|
India, at MIPJr.: Abhay Sinha, director general, Services Export Promotion Council; Senthil Rajan, Ministry of Information and Broadcasting Government; Anil Wanvari, CEO, Indian Television; and Francis Fitzpatrick, CEO at FuturumKids. The country is one of the main focus of this Mipcom, with 90 companies joined to promote international content opportunities |
| |
Buyers from Mediaset Italy at Avalon: Samuele FIORI, Programming Supervisor, Paola Ruggeri, International acquisitions, Paolo Carnevale, head of acquisitions, and Angela Ramaccioni, Head of Productions |
|
|
|
Maud Branly, acquisitions director, M6/Gulli (France): ‘We’ll launch Gulli Max in 2023, under a SVOD model but also as an AVOD/hybrid platform. Besides animation and live action, we’ll include audio and podcasts for kids as well’. Anu Sikka, EVP, Nickelodeon (India): ‘We look for animation for +8/9 years old, especially comedy and strong IPs and franchises. We work very close with Indian companies but always looking for fresh content from abroad’.
|
|
Nordic broadcasters at Avalon: Henriette Hammershoj, acquisitions researcher, Marianne Bjorn, acquisition executive, both from TV2 Denmark, Louse Eberhardt, acquisitions executive at SVT Sweden, and Mette Kuhnell Petersen, acquisition executive at TV2 Denmark |
| |
Rebecca Edwards, VP, Marketing, Keshet International, along with AVOD platform Pluto TV’s Yanice Ojito, director of content partnerships, Florencia Figueredo, Eddy Arias, VP International Content Partnerships; Cecilia Gómez de la Torre, MD, Tondero, and René Leda, CEO, Netminds |
|
|
|
|
Why are AVODs the main engine for Mipcom? Because this is the sector that grows more and demands more programming. Many AVOD ventures are pushed these days, starting by Netflix that launches in November (see our daily yesterday). What is fresh in AVODs? Two tips, according to Adam Lewinson, CEO at Tubi, leading AVOD in the U.S. market: ‘Original content, we are planning how to make it work. And emergent regions, to grow faster worldwide’.
|
|
Sam Harowitz, content acquisitions and partnerships, and Adam Lewinson, CEO, both at Tubi, AVOD platform, with Jasmine Rezai, VP, Content Distribution & Partnerships, and Tom Mohler, CEO, both at Olympusat |
| |
Latin American buyers: Alejandro Vazquez-Vela, general Network Director, MVS (Mexico), Humberto Delmás, Telefilms (Argentina), Gabriela Gil, director content strategy, Disney, Juan Ignacio Vicente, VP Paramount South Latam, Coco Fernandez, head of production and acquisitions, Artear (Argentina), Federico Canonigo, head of programming, Flow (Argentina), Andres Mendoza, Head of Content acquisitions, HBO Max, and Norberto Lasko, Content Strategy, Flow (Argentina) |
|
|
|
|
Stephen Hodge, CEO at OTTera, adds: ‘Are FAST channels (the ones that run in AVOD platforms) a return to Pay TV in the ‘80s? No, they are a return to free TV in the ‘70s’. This means that the AVOD and FAST focus we’ll be advertising, more than premium content or original programming. ‘It is all about following theYouTube model’, it was said. |
Nicolás Smirnoff, Fabricio Ferrara, Rodrigo Cantisano
|
|
|
|
|
| |
| |
| |
| | MIPCOM Daily News |
| |
|
| |
|
| MIPJunior: Banijay Kids & Family introduced its new production labels to the market |
|
| Read more... |
|
| |
|
| Keshet Int’l: Disney+ acquired The A Word and Ralph & Katie |
|
| Read more... |
|
| |
|
|
| |
|
| Library Kingdom Cooperation, simplifying business with OTTs |
|
| Read more... |
|
| |
|
|
| |
|
|
|
|
|
| |
|
| | Special Reports |
|
| Global advertising market: digital media arises |
 |
| Read more... |
|
| |
|
| | Premium Interviews |
|
| Wattpad: ‘We are democratizing the stories that are told’ [World] |
 |
| Read more... |
|
| |
|
| | Buyers - Special Interviews |
|
|
| |
|
| | Market & Sponsor News |
|
| ViX+, TelevisaUnivision’s ambitious SVOD commitment [Mexico] |
 |
| Read more... |
|
| |
|
| |
|
|
|
|
|
| |
If you want to receive our Daily Reports, please send an email to newsletter@prensario.info with your email and contact details
|
|
This publication has been copyrighted and may not be copied, electronically stored, mailed or faxed without prior written approval. The information may be quoted in internal reports. LA Virtual Screenings and Prensario Zone must be mentioned as the source. For questions or more information, send an e-mail message to: newsletter@prensario.info | © 2022 Prensario International |
|
|
