Viaplay Content Distribution has solidified its growth in Central and Eastern Europe after finalizing 60 distribution deals in recent months, ahead of NEM Dubrovnik. The strategy strengthens both its Viaplay Film & Series offering and its Viaplay Select package in a region with an ever-increasing demand for European content.
Among the most significant moves, CME secured exclusive premieres of dramas such as A Life’s Worth, Mafia, and Golden Boys for RTL and VOYO in Croatia, Serbia, and Bosnia, alongside Nordic titles like Beforeigners. Meanwhile, Viasat World opted for series such as Beartown and new seasons of Veronika.
Other agreements include Prima Group, STVR, and Warner Bros. Discovery Baltics, which added titles such as The Sleepers, Hilma, and Who Shot Otto Mueller? Demand for documentary and lifestyle content is also growing, with acquisitions in Poland and Slovenia.
“It’s a dynamic market, with growing interest in alternatives to U.S. content,” noted Vanda Rapti, highlighting the strong performance of drama and the rise of factual and lifestyle formats in the region.
