Viaplay and Paramount Global Content Distribution have signed a content licensing deal spanning the Nordic and Baltic regions, Poland and the Netherlands.
After this deal, Viaplay viewers in multiple markets will be able to watch a line-up of CBS series and popular library boxsets from The CW, Paramount Television Studios and Showtime.
Filippa Wallestam, Viaplay group chief content officer, said: ‘Paramount is one of Hollywood’s most renowned storytellers, and Viaplay viewers in 10 countries can now enjoy many of the biggest and best shows from their incredible line-up with us. This volume deal secures even more high-quality streamed content for our fast-growing service, which offers a unique combination of international films and series, Viaplay Originals, kids programming and the world’s best live sports’.
Lisa Kramer, president, international television licensing, Paramount Global Content Distribution, added: ‘We are thrilled to expand and extend our successful partnership with our friends at Viaplay. We look forward to bringing a wide selection of CBS Programming and a world-class library to Viaplay’s audiences’.
Alongside Paramount Global Content Distribution, Viaplay has long-term contractual relationships with US studios such as Sony, MGM, NBCUniversal, wiip and others.
