Virtual Screenings Worldwide takes place September 21-30: almost 70 exhibitors will receive +1500 buyers from 120 countries, with +350 hours of content, including fiction and entertainment, finished and formats. The VS events have different basics from the other big digital shows… key recommendations to have a good market?
The usual digital events make strong focus on meeting platforms, to handle inside the interactions between sellers and buyers. They must set up a schedule while shipping in many different activities, wanting the online shows to reproduce all the aspects of the ‘real-life’ events. Very often problems: the platforms get very complicated, the meeting platforms have operational mistakes, buyers and sellers are obliged to many actions they don’t enjoy.
In VS Worldwide is the opposite: buyers and sellers use the platform without any commitment, all is free and open. Two clicks and watch content, with a Netflix-alike interface. The buyers can make ‘binge-screening’, to watch the 350 hours all together if they want. And the interaction with sellers come from the interest and the actions that buyers concrete. There are also conferences, full stats of everything, daily trends based on buyer screenings, etc.
The other online events are based on ‘Outbound marketing’: to push the potential customer to consume. VS Worldwide is based on ‘Inbound marketing’: the relationship grows based on user preferences and requests. What is recommended to buyers? To watch as many content as they can, to click the booth contact buttons to collect smarter information and to follow strong trend-setters as the daily reports, the panels and testimonials of VS Next, the rankings of top products at VS Figures, etc.
What is recommended for exhibitors? To work previously the attendance database to promote their booths, to be aware of the contact buttons at the booth, and especially to follow the feedback reports to assist the buyers as much as they can. The meetings are made based on the platform, but not suffering the platform. In Outbound you sell, in Inbound you provide services. VS Worldwide is for the latter.
