With a focus on disruptive business models, and with prominence of the metaverse and new forms of distribution, the digital players Sator.IO, Flixxo/ Carnaval.art, Dailymotion and Merzigo, offered new perspectives on the streaming business during the third VS Next panel.
The session, moderated by Nicolas Smirnoff, director of Prensario Internacional, included Chris Martin, President, Sator.IO; David Rios, Head of LatAm, US Hispanic & Brazil, Dailymotion; Adrian Garelik, CEO, Flixxo/Carnival.art; and Yigit Dogan Celik, Chairman, Merzigo.
Martin describe the platform he leads, which achieved engagement between producers, creators and distributors with audiences: ‘Sator is a web free entertainment network, which can work on mobile phones and computers and in virtual reality and allows audiences to engage with content through games, crypto and collectible NFTs for viewing this content.’
According to the executive, her approach strategy with content is partnering directly with distributors and TV and music content producers who want to expand their content on the Web3, including their presence in the metaverse or screening or interacting version of the traditional content as well as games that are accessible on a mobile app. ‘Under this model, audiences around the world can earn crypto rewards for engaging with the content and playing games and able to buy collective NFTs or any crypto experience’.
As for Dailymotion, Rios underlined the scope of the platform, which is a leader in the UK and has more than 3 billion views per month in the world: ‘We have a large global audience and specifically in Latin America, we have grown significantly in recent years, adding a lot of local content players to our platform. In addition, the platform functions much as YouTube does have two different business models, the first one is the syndication model where you can have a channel on the platform and distribute and monetize your content through the platform, or the second one where you can have a published channel where you allow or use daily motions technology on your site to monetize and distribute’.
The executive added that they have several verticals throughout the global panorama: ‘We focus on four: news, sports, music and entertainment, and currently we have a growth model in LatAm that we’ve been growing significantly id say 200% over in the last two years, so we are trying to be a relevant local player, making alliances for local developments’.
Flixxo/Carnaval.art’s Garelik talked about the origins of the platform based in Argentina, which debuted in 2017, began as an OTT whose business model is called GVOD for gamified video on demand that take the most out of cryptocurrency gamification scheme interactive content in immersive, continues: ‘Then a couple of year back we decide to explore the world of NFT because we are interested in this type of content, so we founded Carnaval, a marketplace for NFTs for LatAm and Iberian arts, so we decided to create two separate models and start integrating them with each other, then somehow and we are about to release a new platform for crowfounding using NFTs’.
The executive specified that their main focus is micro-series, which is why they produce, acquire and distribute microseries from all over the world. ‘We believe that the content in the metaverse will be short-lived, at an early stage. There are numbers that confirm the impact and repercussion of short content, and we are already seeing its full potential in large streaming services’.
Lastly, Merzigo chairman commented about the position of the service in Turkey, where the platform holds almost 50% of the market: ‘The service is available in Turkey, London and India, and it is a VOD monetization platform, mainly like YouTube, Facebook, Dailymotion. We are also a video content aggregator, and we also acquire content, so that is another of our business verticals, like revenue share models’.
The service has great expertise in Turkish dramas, but two years ago they began a global expansion, so they are acquiring a lot of international content from various countries such as Spain, India, USA, and after their debut in India, they are experiencing a modest presence in that market and you already plan your own AVOD in Turkey.
