If you can not read the contents of this message, click here
Lionsgate
ZDF
ViacomCBS Kanal D
Vuulr Kocca
 
MIPCOM 2021 Prensario en Facebook Prensario en Instagram @prensario Prensario en Linkedin
 
Prensario International - Mipcom 2021 Daily Service - Wrap up
MIPCOM 2021, Wrap up: the Post Pandemic content bowl takes shape

Mipcom 2021 has given the content market a sweet surprise: the post pandemic reactivation seems to be here, with strong enthusiasm to attend and move both delayed projects and new ventures. The business inertia looks fresh and healthy, opening very good perspectives for the upcoming events, as MipCancun, ATF and Natpe Miami. The big question: What market do we have? Post pandemic and new trends are mixed in an emerging bowl, still unstable but progressive.

d
Welcome Back! was the motto of this year’s MIPCOM, which gathered 4600 participants and 1200 buyers from 38 countries (S. d'Halloy / Image&Co)
Televisa Alfred Haber Caracol StarMedia Films

What is different from before the pandemic? We can imagine a market with less people per event, with more people attending more segmented events, to reduce costs and focus targets. Everything seems to be more reduced from now. The hybrid formats are to gain the picture, as a good way to participate without travelling. There will be many more options like these from now.

About contents, the new standardized TV series format is 8 x 45’, set up by the big global OTTs. The new trend is the micro-series, with 3-4 episodes of 15-20 minutes each, which is the YouTube rule for people tolerance. Of course, all the formats will continue, but the wave is shorter contents per episode and per time. Disney+ includes more and more 3-4 minutes capsules of its famous toons. The idea is to be watched mobile, at any moment and place.

d
Hosted by A+E Networks, MIPCOM’s 10th annual thought leadership and networking event for the world’s most influential women shaping the future of TV and entertainment: “Women in Global Entertainment Power Lunch” (S. d'Halloy / Image&Co)
All3Media SinKing Ship Dorimedia TV Azteca Internacional

The irruption of mountains of OTTs, with different medium-sized players leading Asian and MENA territories, generates two big trends: a new production funnel and new financing veins. There are no certain global numbers, but we can say that in many regions in 2021, even with many blackout months, the production for OTTs has doubled the figures of before the pandemic. Every platform wants original content, the production is more and more expensive and the production houses with expertise and capacity are not so many. The risk is a new bubble that explodes, as the 2K .com fake.

d
MIPJunior Project Picth with the five producers selected that presented their titles (S. d'Halloy / Image&Co)
Artear Globo Calinos NTV

So, it is very important the second trend, to find new financing options for SVOD apart from subscribers. Netflix has bought two months ago a videogame production house, many synergies among TV and games are to come. Other are the FAST systems, the AVODs, which are like linear TV, with traditional advertisement and 24-hour channels, many paid by brands. Some SVOD can compensate the numbers with AVODs. Third, Product Placement: to connect series, characters or moments of the stories with different brands. "Spencer Confidential", from Netflix, billed USD 84 millions in product placement. This changes the equation of SVOD business.

Virtual Screenings
Sponsored by International Drama Festival in Tokyo, the “MIPCOM Buyers' Award for Japanese Drama” celebrated its 10th anniversary and was one of the top events in Cannes gathering buyers and producers from all parts of the world
Studio100 CDC Sabbatical Sesame

The last piece of the new bowl are the bundles: in the future, people can have not 15-20 OTTs to choose, can have 1-2 ‘aggregators’ encompassing all of them. Mipcom in four days advanced most of these tips, as PRENSARIO saw them also in Virtual Screenings Worldwide, with more segmented and regional buyer demand than ever. Let’s play again, now that the pandemic is beginning to say goodbye.

Nicolás Smirnoff, Fabricio Ferrara, Alberto Buitron and Marie Roche
Virtual Screenings
On its fifth anniversary, MIPCOM Diversify TV Awards recognized eight international production that reflected diversity and inclusion
 
Filmax Kapow Cisneros Russia TV & Radio
Electric Entertainment
Canal 13 de Chile
Beta Spain SMF
 
 
| MIPCOM Daily News
 
The programming trends, according to the consultancy companies
MIPCOM 2021 - Prensario Zone
Read more...
 
Global deals returned at MIPCOM 2021
Mipcom 2021
Read more...
 
MIPCOM’s takeaways: More diversity within the industry and the OTT as the main business
Mipcom 2021
Read more...
 
UniFrance: from Le Rendez-VousBi@rritzto MIPCOM in Cannes
Mipcom 2021
Read more...
 
Eccho Rights: screening and networking… again in Cannes
Mipcom 2021
Read more...
 
Banijay

RMVistar

Central Partnership Buendía Estudios
MGE

Start

Indicom Riki
 
MIPCOM 2021 - Prensario Zone
 
| Special Reports
The kids’ industry: present & future MIPCOM 2021 - Prensario Zone
Read more...
 
| Premium Interviews
Disney+ Europe: local talents, original stories Mipcom 2021
Read more...
 
| Buyers - Special Interviews
ARD Degeto seals major European coproduction Oderbruch Mipcom 2021
Read more...
 
| Market & Sponsor News
Kapow: commitment to evolution, partners and Latin American talents Mipcom 2021
Read more...
 
 
Glowstar JR - Historia de los Mundiales 3D Films
Kuarzo
ATF
Leader
AcciónART
WWE

If you want to receive our Daily Reports, please send an email to newsletter@prensario.info with your email and contact details

This publication has been copyrighted and may not be copied, electronically stored, mailed or faxed without prior written approval. The information may be quoted in internal reports. LA Virtual Screenings and Prensario Zone must be mentioned as the source. For questions or more information, send an e-mail message to: newsletter@prensario.info | © 2021 Prensario International